Ground Water Publishing Company
1997 Media Kit
Your primary resource connecting you
with today's ground water industry.
TestimonialsWater Well JournalGround Water Monitoring & RemediationGround Water
"Keck Instruments Inc. has advertised with Ground Water Publishing for a number of years, and will continue with our ad plans for 1997. The readership of the Ground Water Publishing publications is the target market for Keck Instruments' ground water monitoring, sampling, and hydrocarbon recovery products. We believe that the ground water professionals who read your publications recognize the quality of the products which Keck has manufactured for over 35 years. We at Keck Instruments are looking toward 1997 for another successful year in the ground water industry."
"As art director for Chemical Engineering Corp. for one year and a couple months, I have learned that participants in the ground water industry, in general, look for certain criteria in a publication. Professionalism has to be number one on the list. Look at the Water Well Journal and one can see that it is a first rate publication. It is organized in certain sections that are easy fo find. When paging through, WWJ is laid out well and pleasing to the eye. Also, the INDEX TO ADVERTISERS is a very nice feature. Working with you, Lee, is always a pleasure. Your professionalism is evident from your attention to detail. All other employees I have spoken with have been very friendly and helpful, as well. However, glamour and sweet talk are not everything! WWJ provides the ground water industry interesting and, most of all, informative articles, advertisements, product information, and much more. Another plus with WWJ is the feedback we receive from the readers of the publication. This is very helpful as we are able to reach more customers with the information. The fact that WWJ is delivered outside the USA is wonderful as we are able to reach the global community as well."
"Thank you for the opportunity to tell you why we are so delighted with the success of our
advertisements in Ground Water Monitoring and Remediation. When we sit down to plan our advertising budget for the next six months, our advertisements in each issue of Ground Water Monitoring and Remediation are carved in stone before we even start. The only thing we have to determine is how many ads to place. We feel that these ads provide Waterloo Hydrogeologic with excellent exposure in a publication which is rich in content and is recognized throughout North America as THE source for information on current practices in ground water monitoring and remediation. In addition, each ad we place in GWMR provides us with a minimum of 50 qualified leads from people who not only want information on products, they also plan on purchasing these products in the near future."
"We have advertised in GWMR since the second issue of the magazine. We have found this to be a most effective method to reach potential users of our equipment. The focus on ground water monitoring and remediation is the exact area we need to advertise our product. We have also found the staff pleasant and helpful. We look forward to continuing our advertising with this publication."
"I would like to thank Ground Water Publishing Co. for your excellent help and professionalism with our business marketing and advertising. Your publication being worldwide has helped my company tremendously. The sales leads that are received far outdo what I have received from other publications that I have tried, and is easy to use. Most important are the people at Ground Water Publishing, they make it a pleasure, not a chore, to call, and their willingness to help is admirable. I will continue to advertise with Ground Water Publishing Co."
For current rates, please contact Vickie Wiles at:
601 Dempsey Road
For detailed spread information, please contact the Advertising Department.
Three columns per page, each column 2 1/89 x 109. Publication date last day of preceding month. DEADLINE FIRST OF PRECEDING MONTH. All copy to be typeset, one week earlier. Classified ads are non-commissionable.
** Software buyers guide registration forms must be remitted by July 1 to be included in this issue.
Film-On-File
Short Rates and Rebates
Make Good
Rate Protective Clause
Publisher's Copy Protection Clause
For current rates, please contact Robin Strup at:
601 Dempsey Road
FC - not sold
* Buyers Guide registration forms must be remitted by May 30 to be included in the listing.
601 Dempsey Road
1/4 page - 3 1/4 x 4 3/4
Testimonials
" As a Ground Water Monitoring and Water Well Journal advertiser for a number of years, it is not hard to find positive things to say about your publication. Both GWMR and WWJ consistently demonstrate a genuine interest in the reader by providing news and features that are useful to those in the environmental industry. To top it all off, reasonable advertising rates and outstanding personal service make advertising in these publications an easy fit into our marketing plan. We look forward to seeing more of our ads appear in GWMR and WWJ in the future."
Gayle Lacey, Communication Director, Geoprobe Systems.
Lori Allaire, Marketing Specialist, Keck Instruments Inc.
Brent Doerffler, Art Director, Chemical Engineering Corp.
Patrick Delaney, M.A.Sc., Marketing Manager, Waterloo Hydrogeologic Inc.
Marie E. Bennett, Vice President, Bennett Sample Pumps Inc.
Tony Caruso, Sales & Marketing Manager, Clean Earth Technology.
Water Well Journal
WWJ Advertising Rates and Mechanicals
General Advertising Rates
Frequency rates: Number of insertions used within 12 months from date of first insertion of contract determines frequency rate. One-quarter page is minimum rate-holder size for earning frequency discount on larger space and the minimum frequency to hold rates in a 12-month period is 3x. Each page or fraction of a page counted as one insertion.
New advertisers must prepay for first insertion.
Westerville, OH 43081
1-800-332-2104 Phone
1-614-898-7786 FAX
Mechanical Requirements
Trim Size: 8 1/8" x 10 7/8"
Type Page: 7" x 10"
Color Rotations: black, blue, red, yellow
Progressive proofs or color key required.Binding: Perfect Binding
We require right reading, emulsion-side-down negatives with 133-line screen and/or camera-ready artwork.Bleed
Single-page bleed negs 8 5/16" x 11 1/4".
There is no charge for bleeds.
Trims to 8 1/8" x 10 7/8".
Type page 7" x 10".
Guaranteed Position
Any guaranteed position -- contract rate plus 15%.
To guarantee successive pages, space rate plus 10%.
Shipping Instructions
Advertising film, advertising contracts, insertion orders, and all advertising correspondence should be addressed to: Advertising Department, WWJ, 601 Dempsey Road, Westerville, OH 43081.Closing and Publication Dates
INSERTION ORDERS must reach the publisher by the first of the month preceding publication (December 1 for January.) Each issue is mailed on or before the first of each month.Covers
Price is for space only. For color rates, see color rate charges.
FC - not sold
IFC - contracted rate + 35%
IBC - contracted rate + 30%
BC - contracted rate + 45%
Four-color only for covers.WWJ Marketing Services and Classified Rates
Classified Advertising
Undisplayed classified $4.75 per line (approximately 35 characters per line). Minimum charge $23.50. No new equipment advertising accepted in undisplayed classified. Display classified $37 per column inch. Minimum size one inch. Maximum size 4 column inches with the exception of "help wanted" ads. Classified ad deadline first of month preceding publication date (December 1 for January issue).Maximum Display Classified Sizes
2 columns; 2" deep
1 column; 4" deep
Prepayment Discount
A 5% discount will be offered to all advertisers and agencies who prepay for a full contract year with their first insertion. State sales tax will be added where required.
Products and Literature
Water Well Journal offers a free test market for new products to our advertisers, as well as others. All releases to be considered must reach the publisher by the first of two months preceding publication date (May 1 for July issue). All product/literature releases selected are assigned a Reader Service Card number so responses can be monitored.Advertiser Index
An advertiser index and advertiser product directory are provided free of charge to help make your advertisement easy to locate. While every attempt is made to make the index accurate, publisher assumes no responsibility for omissions or errors. Publisher reserves the right to omit index if space constraints require such action.
Reader Inquiry Forms
Reports are generated weekly to help provide you with a sales management tool. Basic information includes respondent name, company, accurate address, and profile for lead follow-up. Reader Service Card numbers are assigned as a free service, and publisher accepts no responsibility for inadvertent omissions. All display advertisements are assigned a reader service number unless publisher is otherwise advised. Multiple numbers cannot be assigned.
Buyers Guide
The annual Buyers Guide, published each year in January, is one of our most popular issues and contains a special bonus for Water Well Journal advertisers. All those who advertise in WWJ during any given year receive a free listing in the following year's Buyers Guide. Registration forms are sent out in August and September with a return deadline of mid-October.
Ad-Q Study
All ads placed in this special issue of Water Well Journal are studied -- free of charge. Results of the study offer the advertiser insight into the effectiveness of their ad's performance vis-a-vis other ads, as well as the effectiveness of the ad's size, color, and overall strategic approach. Advertisers are able to monitor their communications to the total audience as well as the segment specifically involved in the purchase of their products and/or services.
Inserts
For mechanical requirements and space availability, contact the advertising department at (800) 332-2104.
WWJ 1997 Editorial Calendar
Space & Materials Deadline
September -- Training/Education** -- August 1
October -- Profiles*** -- August 29
November -- Horizontal Drilling -- October 1
December -- Year in Review -- October 31
*** Ads in this issue will be included in an ADQ Study, conducted by Harvey Research Corporation, at no additional charge.
WWJ 1997 "Bonus" Circulation Information
January -- Our Buyers Guide is distributed to 250 foreign embassies
February -- Pacific Northwest
March -- New England Show, Outdoor Action
June -- Mid-Atlantic
July -- South Atlantic JUBILEE
August -- National Convention
WWJ Contract Policy
Agency Commission
15% of gross billing allowed to recognized agencies on space, color, bleed, and position, provided account is paid within 30 days from invoice date. All mechanical charges are non-commissionable (back-up, binding, etc.).
Film will be retained for 13 months from date of last insertion. Film will be returned upon written request from the advertiser. Otherwise, materials will be destroyed.
Advertisers will be short-rated if within a 12-month period from the date of the first insertion they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if within a 12-month period from the date of first insertion they have used sufficient additional space to warrant a lower rate than that at which they had been billed.
A "make good" ad is run at no charge to the advertiser as the result of an error by the publisher and/or its printer. A "make good" ad must be used during the 12-month contracted period, and does not count toward frequency. Publisher must be notified in writing no later than 30 days after issue mails if the advertiser has a problem with an ad.
If, as, and when new rates are announced, such announcement will be made at least 60 days
in advance of the publication date for the first issue to be affected by such new rates. No contract accepted for a period exceeding 12 months.
Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising that it believes is not in keeping with the publication's standards or is deemed unsuitable or misleading.
Ground Water Monitoring & Remediation
Thousands of scientists, engineers, and hydrogeologists reach for Ground Water Monitoring and Remediation to help them stay on the cutting edge of technological innovations in ground water monitoring and remediation. This highly esteemed quarterly journal contains peer-reviewed papers, columns, and industry news and product sections and reports on the design, implementation, and maintenance of monitoring systems, legislative and regulatory mandates, and studies of ground water contamination.GWMR Advertising Rates and Mechanicals
General Advertising Rates
Frequency rates: Number of insertions used within 12 months from date of first insertion of contract determines frequency rate. One-third page is minimum rate-holder size for earning frequency discount on larger space and the minimum frequency to hold rates in a 12-month period is 4x. Each page or fraction of a page counted as one insertion.
New advertisers must prepay for first insertion.
Westerville, OH 43081
1-800-332-2104 Phone
1-614-898-7786 FAX
Mechanical Requirements
Trim size: 8 1/89 x 10 7/89
Type page: 79 x 109
Color rotations: black, blue, red, yellow.
PROGRESSIVE PROOFS OR COLOR KEY REQUIRED.
Binding: Perfect Binding
We require right reading, emulsion-side-down negatives with 133-line screen and/or camera-ready artwork.
A charge of $50 will be made for those sending line art to be shot into negatives. Line and halftone art
requires a fee of $100.Bleed
Single-page bleed negs 8 5/169 x 11 1/49.
There is no charge for bleeds.
Trims to 8 1/89 x 10 7/89.
Type page 79 x 109
For detailed spread information, contact the GWMR advertising department at (800) 332-2104.Guaranteed Position
Any guaranteed position--contract space rate plus 15%. To guarantee successive pages, space rate plus 10%.
Any guaranteed position within the first 32 pages must be full-page, four-color.Shipping Instructions
Insertion orders and art to Advertising Department, GWMR, 601 Dempsey Rd., Westerville, OH 43081.Covers
Contracts for cover ads run for four consecutive issues and are non-cancellable.
IFC - contracted rate + 35%
IBC - contracted rate + 30%
BC - contracted rate + 45%
Four-color only for covers.
GWMR Professional and Marketing Services
Professional Services Section
Firms may advertise their professional services in a 3 1/29 x 2 1/29 ad in this listing. Ads are accepted for four consecutive issues at a noncommissionable rate of $546. Art produced by publication free of charge, if desired. Any changes requested after approved copy is run in one issue will be charged at $30. No equipment advertising accepted in this section.Prepayment Discount
A 5% discount will be offered to all advertisers and agencies who prepay for a full contract year with their first insertion. State sales tax will be added where required.Inserts
For mechanical requirements and space availability, contact the GWMR advertising department at (800) 332-2104.Buyers Guide
Ground Water Monitoring and Remediation's annual Buyers Guide is one of the most popular features of GWMR's Summer issue and all those who advertise in the Summer issue receive a free listing in it. Registration forms are mailed in April and May with a return deadline of May 30.Equipment News
Ground Water Monitoring and Remediation offers a free test market for new products to our advertisers, as well as others. All releases to be considered for the Equipment News column must reach the publisher by the 15th of two months preceding publication date (August 15 for Fall). All releases selected for Equipment News are assigned a Reader Service card number so responses can be monitored.Agency Commission
15% of gross billing allowed to recognized agencies on space, color, bleed, and position, provided account is paid within 30 days from invoice date. All mechanical charges are non-commissionable (backup, binding, etc.).Film-On-File
Film will be retained for 13 months from date of last insertion. Film will be returned upon written request from the advertiser. Otherwise, materials will be destroyed.Short Rates and Rebates
Advertisers will be short-rated if within a 12-month period from the date of the first insertion they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if within a 12-month period from the date of first insertion they have used sufficient additional space to warrant a lower rate than that at which they had been billed.Make Good
A "make good" ad is run at no charge to the advertiser as the result of an error by the publisher and/or its printer. A "make good" ad must be used during the 12-month contracted period, and does not count toward frequency. Publisher must be notified in writing no later than 30 days after issue mails if the advertiser has a problem with an ad.Rate Protection Clause
If, as, and when new rates are announced, such announcement will be made at least 60 days in advance of the publication date for the first issue to be affected by such new rates. No contract accepted for a period exceeding 12 months.Publisher's Copy Protection Clause
Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom made against the publisher. The Ground Water Publishing Co. reserves the right to reject any advertising that it believes is not in keeping with the publication's standards or is deemed unsuitable or misleading.GWMR Circulation and Editorial Calendar
Space & Materials Deadline -- Mail Date
Winter -- January 15 -- February 15
Spring -- April 15 -- May 15
Summer-- Buyers Guide* -- July 15 -- August 15
Fall -- Consultants and Contractor Directory** -- October 15 -- November 15
** Consultants and Contractor Directory registration forms must be remitted by August 29 to be included in the listing.GWMR "Bonus" Circulation Information
Winter -- Outdoor Action
Summer -- Petroleum Hydrocarbons
Advertising Rates
For current rates, please contact the Ground Water Advertising Department:
Westerville, OH 43081
1-800-332-2104 Phone
1-614-898-7786 FAX
Mechanical Requirements
All advertising will be printed offset. Copy should be furnished ready for camera. Half-tones should be supplied in the form of glossy prints. Negatives should be right reading, emulsion side down with 133-line screen. Single-page bleed negatives should be 8 1/2 x 11 1/2 which trim to 8 1/4 x 11 1/4 (no charge for bleed). Copy deadline - six weeks preceding date of publication (March 15 for May-June issue). Perfect binding. Sizes of ads in inches are:
1/2 page - 3 1/4 x 9 3/4
1/2 page H - 7 x 4 3/4
1 page - 7 x 9 3/4Publisher's Copy Protective Clause
Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising which it feels is not in keeping with the publication's standards or is deemed unsuitable or misleading.Professional Services Advertising
Employment Advertising
Undisplayed classified employment advertising - $19 per column inch (approximately 50 words per inch). Student members of National Ground Water Association will be allowed five free lines. Displayed employment advertising - same as Display Advertising.
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Last Updated November 26, 1997
601 Dempsey Road • Westerville • OH • 43081
(614) 898-7791 • Toll Free (800) 551-7379 • Fax (614) 898-7786
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